July 20, 2023 – Assiniboine Credit Union (ACU), in collaboration with Celero and Unblu, has launched a pioneering customer service initiative to better serve their 140,000+ members. Since April, Unblu’s Live Chat, with co-browsing, video and voice capabilities, have been integrated into ACU’s digital banking platform, Celero Xpress, to power member experiences on the ACU public website, digital banking and their mobile app.

ACU members can now receive product, service, and banking assistance in real time on the device of their choice — personal computer, tablet or mobile phone.

”We are very happy to have yet another way to build and maintain relationships with our members and prospective members,” says Kevin Sitka, President & CEO of ACU. “This exciting, new platform will enhance the digital member experience in many ways. It’s innovations like these that contribute to ACU’s overall success.”

“Our work with Unblu has been overwhelmingly positive,” said Kristen Wilson, Senior Vice President, Client Experience and Strategy, Celero. “By partnering with such an innovative fintech, we are enabling our clients, like ACU, to transform how their members interact and engage with them. Our joint collaboration and proven process will greatly benefit other credit unions who choose this solution.”

The Unblu Conversational Engagement Platform, which offers a seamless, omnichannel mix of conversational AI, video & voice, and collaborative Co-Browsing technology, is now available for all Celero customers using Celero Xpress as their digital banking platform.

“This go-live undoubtedly represents a substantial milestone in the Canadian credit union market,” said Lisa Joseph, President Unblu America. “We are excited about our partnership with Celero and look forward to working together to transform how credit unions support and serve their Canadian members.”

For more information about Unblu’s role in Celero’s success, please contact Celero Communications.