CALGARY, AB June 21, 2019 – Weyburn Credit Union is on a digital transformation journey. Based in Saskatchewan, this financial institution is currently making changes to their operations, services and back office functions to both attract new members and retain their almost 9,000 members.
A key aspect of their strategy is better understanding their members’ needs, habits and lifestyle to provide products and services that help members achieve financial wellbeing. That’s why they’ve chosen Celero’s business analytics solution as it enables them to capture the wealth of data they already have and harness valuable insights from the data’s patterns.
“We are committed to fostering long-term relationships with our members. We knew that understanding them better would improve our service and connection to them,” says Ryan Janke, VP of Technology at Weyburn Credit Union.
“We implemented Celero’s business analytics solution because it’s built for the credit union system and gives us data-driven insights about our members’ behavior, so we can increase the value we offer them,” he adds.
Achieving business objectives through data insights
Celero’s business analytics solution is a scalable platform, built for the unique requirements of the credit union system. It offers robust reporting and dashboard capabilities that make it seamless to understand members’ data and use it to analyze and predict their financial needs.
“Our team worked closely with Weyburn to customize our analytics solution to meet their business objectives, which was centered around improving the member experience, but also streamlining their operations, managing risks and differentiating their business,” says Rojin Nair, General Manger, Fintech Solutions at Celero.
“The outcome of this implementation is Weyburn has greater visibility into their members and is effectively using the data to strengthen their ability to provide products and services that exceed member expectations,” he adds.
For more information about how Celero’s business analytics solution can improve data-driven decision making at your credit union, read our whitepaper, Data Integration & Business Analytics for Canadian Credit Unions and speak to your Celero account executive.