January 17, 2024 – Synergy Credit Union is re-imagining member engagement on its digital banking platform through a strategic collaboration with Celero and Unblu. The Saskatchewan Credit Union has integrated the Unblu Conversational Engagement Solutions into its Celero Xpress digital banking platform to enhance user support and navigation through the sites and apps its members frequently use.
The Unblu platform provides a seamless blend of conversational artificial intelligence (AI), video & voice and collaborative co-browsing technology to enable members to access real-time product, service and banking assistance with local experts on their preferred devices, whether it be a personal computer, tablet or mobile phone. This integration will provide members with access to an enhanced live chat experience and offer convenient features such as screen sharing.
“Our commitment to fostering meaningful member relationships extends beyond traditional banking and we acknowledge the importance of innovative, relationship-based services to enhance connectivity and convenience,” says Kristy Miazga, Manager of Retail at Synergy Credit Union. “The integration of the Unblu platform into our digital banking services aligns with our mission, fortifying our members’ experience and ensuring we meet their evolving needs.”
Partnership and Collaboration Core to Success
Celero and Unblu have been partnering to deliver this service since 2021 with a mutual objective to empower credit unions to provide ongoing support and guidance to members and foster personal connections throughout their digital journey.
“Celero’s partnerships are critical to unlocking new functionality, capabilities for our clients as they seek to create the most seamless and convenient digital banking experience for their members. We value the collaboration of the Unblu team and the innovation within their platform. We look forward to continuing work together on future implementations,” says Deborah Moore, VP, Client Delivery, Celero.
Unblu’s platform empowers member service agents to work seamlessly with members, providing efficient and precise guidance. This becomes particularly crucial given the membership demographic, which skews towards an older age group compared to the broader Canadian population.
“This launch continues a tradition of innovation in the Canadian credit union space” said Jeremy Barnes, RVP Services at Unblu. “We are thrilled about our partnership with Celero and look forward to continuing to elevate the way credit unions serve and support their Canadian members.”
For more information, please contact your Account Executive.