Celero is pleased to announce its agreement with Unblu Corp, a leader in conversational communication and collaboration software tailored to the needs of the financial industry, to deliver highly-personalized and engaging member experiences through its digital banking platform, Celero Xpress™, powered by ebankIT.

Celero, a leading provider of digital technology and integration solutions to credit unions and financial institutions across Canada, has chosen Unblu’s Conversational Platform to enable their credit union clients to deliver member-centric experiences via digital channels that are as equally engaging as those within the credit union branch. This integration is integral to Celero’s clients’ goals of increasing members’ comfort and engagement with Celero Xpress, which will ultimately drive adoption and use of the platform.

Celero’s Dean Rathwell, General Manager, Digital Banking, explains: “Our new digital platform offers credit union members an intuitive, engaging and secure digital banking experience. By integrating Unblu, our clients can ensure these digital experiences also deliver a personal connection, which is core to the credit union difference. Using Unblu’s Conversational Platform, we can provide our clients with a way to support and guide members at every step of their digital journey and help them maintain and build upon those close personal relationships that have been built up over many years.”

Engaging and easy to use communication features like live chat, video chat and messaging alongside collaborative co-browsing features allow member service agents to be on the same page or document as the member and lend efficient and targeted guidance when needed. With a membership that skews older than the Canadian population at large, the ease-of-use of Unblu’s Conversational Platform was a critical component in Celero’s selection, especially as all features operate within a browser without the need to download.