Celero is pleased to announce that Osoyoos Credit Union (OCU) has introduced its Aura™ loyalty and rewards platform to its almost 5,000 members and the local business community, delivering an innovative rewards and payments solution that encourages members to ‘shop local’.
Backed by Aura, OCU has partnered with the South Okanagan Chamber of Commerce to enable local merchants to add discount offers to Aura’s carousel of national and regional offers, which Osoyoos members can redeem through the platform.
“One of our core values is supporting the prosperity of our local economy. Aura has given us an innovative platform that is bringing our community closer together. Through Aura, we are creating more awareness of the goods and services available in our local community and enabling members to support these merchants while also accessing rewards, discounts, financial wellness tools and more,” says Greg Sol, CEO of OCU.
Sol adds that OCU is also using Aura to encourage their employees to shop local, giving them $25 on their Aura card to participate in a credit union led-initiative, #Loyal2Local, which supports local spending and brings awareness to these businesses on social media.
Innovative options for member patronage
OCU has shifted its member patronage dividends over to the Aura platform, which is a globally-accepted prepaid Mastercard®. It enables members to easily access their dividends, using money management and budgeting tools and take advantage of local and national discounts and rewards.
“Celero designed Aura to be tailored to meet the specific needs of our clients’ members and the broader community. We worked closely with Osoyoos to meet their strategic goals of supporting local businesses and innovating their member patronage, while helping them see the possibilities for continuing to grow and evolve their use of the platform in the future,” says Kristen Wilson, Director, Client Solutions and Business Development.
For Sol, he sees the value of Aura as continuing to deepen connections within the community and help the town of 5,000 realize its vision of being an economic hub for the South Okanagan region of B.C.
For more information, or to set up a consultation on how Aura can enhance your credit union’s offering, contact us here or reach out to your Celero Account Executive.