Aura™ Loyalty, Celero’s digital member experience, loyalty and rewards platform, is delivering new convenience and capabilities to credit unions with the integration of Google Pay™.
Google Pay is the latest payments service to integrate with Aura – the platform already works with other virtual wallets, including Apple Pay®, Samsung Pay® and Fitbit Pay™, delivering flexible payment options to Aura users.
With Google Pay, Aura users can easily add their digital or physical Aura card to the Google Pay virtual wallet on newer Android devices and tap and pay at participating merchants.
“With Google Pay, Aura offers more power, convenience and flexibility to credit unions, enabling them to meet the needs of their members and amplify their payments experience,” says Kristen Wilson, Director, Client Solutions and Business Development at Celero.
“There are a range of payments options available to Canadians, and credit unions are choosing Aura because it offers so much more than payments – it puts instant rewards, financial wellness tools, money management capabilities and much more at their members’ fingertips,” she adds.
Aura increases value proposition for credit unions
Aura was first announced by Celero in October at their 2019 DigitalX Conference, when Celero entered into a strategic partnership with STACK (now Credit Sesame Canada) one of Canada’s leading fintech disruptors.
As a rewards and loyalty platform, Aura enables credit unions to offer innovative, value-add services to their members – from global and local rewards to budget setting and round up features.
And since launch in early 2020, credit unions across the country have been seeking Aura to enable them to achieve upon their own visions – from supporting local business to delivering member dividends.
“What makes Aura such a unique and compelling solution is its capability to serve the individual needs of our clients while offering an innovative payments platform, that’s not only accepted globally, but includes offers and rewards from some of the world’s biggest brands and local community businesses,” Wilson says.
For more information on Aura, visit auraloyalty.ca.